Missions, promises, pledges and polls

plus the psychology of money and turnips (sorry)

This week YouGov reported that 50% of UK voters want a Labour government. That’s quite a moment.

It reminded me of photocopying private polling for Neil Kinnock’s Campaign Management Team that put the Tories on this symbolically significant figure on the first day of the 1987 election. It was considered so damaging that I had to collect the papers at th…